P&G needed a way to generate awareness for its clean water program while making participation feel immediate and personal. We developed a digital experience that turned daily steps into clean-water contributions, giving employees a simple, visible way to be part of the solution across mobile, web, internal communications, and live events.
Results
Made awareness participatory instead of passive.
Connected movement, visibility, and impact in one shared experience.
Designed for scale across 100,000 employees with a goal of 100,000 gallons in 2 weeks. 
